Last Updated: November 2025

WAYNE Pumps (“Company,” “we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit waynepumps.com (“Website”).

This policy is designed to comply with:

• California Consumer Privacy Act (CCPA & CPRA revisions)
• General Data Protection Regulation (GDPR)
• Other applicable U.S. privacy laws

By using this Website, you agree to the data practices described in this Privacy Policy.

1. Information We Collect

We may collect information that identifies, relates to, describes, or is capable of being associated with you. In the last 12 months, we have collected the following categories of personal information:

A. Identifiers

• Name
• Email address
• Phone number
• IP address
• Postal address (if provided)

B. Customer & Commercial Information

• Product registration details
• Warranty claim information
• Purchase or service history
• Communication history

C. Internet & Device Activity

• Pages viewed
• Time spent on site
• Browser and device type
• Cookies and tracking data
• Referring website

D. Geolocation Data

• Approximate location (based on IP address)

E. Inferences

• Possible product interests
• User preferences

We DO NOT Collect:

• Social Security numbers
• Financial account numbers
• Driver’s license or government ID
• Sensitive personal information (as defined by CPRA)

2. How We Collect Information

We collect information from:

A. You (Directly)

• Contact forms
• Product registration forms
• Warranty submissions
• Customer service requests

B. Automatic Tracking Technologies

• Cookies
• Analytics scripts (such as Google Analytics)
• Log files

C. Third Parties (If applicable)

• Retailers or distributors who submit product information
• Service providers (hosting, analytics, support tools)

3. How We Use Your Information

We use your information for the following business purposes:

• Provide customer service and support
• Process product registration and warranty claims
• Respond to messages or inquiries
• Improve website functionality and performance
• Send product updates, maintenance alerts, or marketing emails (only with consent)
• Detect or prevent fraud or security issues
• Maintain legal compliance and regulatory reporting
• Analyze website usage trends

4. Cookies & Tracking Technologies

We use cookies, pixels, and similar technologies to:

• Analyze website traffic
• Improve user experience
• Deliver relevant content
• Remember user preferences

You may control cookies using your browser settings. For EU visitors, we use a prior-consent cookie banner (GDPR requirement).

Full details are available in our Cookie Policy.

5. How We Share Personal Information

We do not sell personal information. We do not share personal information for cross-context behavioral advertising.

We may disclose personal information to:

A. Service Providers

• Website hosting
• Email marketing services
• Analytics providers
• Warranty processors
• Customer support platforms

These providers are contractually prohibited from selling or redistributing your data.

B. Legal or Safety Purposes

We may disclose information if required by law, court order, or to protect the safety of our users.

6. GDPR Rights (For users in the EU/EEA)

If you are located in the European Union, you have the right to:

• Access your personal data
• Correct inaccuracies
• Delete your data (“right to be forgotten”)
• Restrict processing
• Data portability
• Object to certain processing activities
• Withdraw cookie consent at any time

You may exercise your rights by contacting us at the information below.

7. CCPA/CPRA Rights (For California Residents)

If you are a California resident, you have the following rights:

A. Right to Know

You may request the categories or specific pieces of personal data we have collected.

B. Right to Delete

You may request deletion of your personal information (with certain legal exceptions).

C. Right to Correct

You may request correction of inaccurate personal information.

D. Right to Opt Out of Sale or Sharing

We do not sell or share personal information. Therefore, we do not offer a “Do Not Sell or Share My Personal Information” opt-out.

E. Right to Limit Use of Sensitive Personal Information

We do not collect or use sensitive personal information.

F. Right to Non-Discrimination

We will not deny goods, services, pricing, or benefits for exercising your rights.

8. Data Retention

We retain personal information only for as long as necessary for:

• Warranty and product service operations
• Customer support
• Legal or regulatory obligations
• Internal record-keeping
• Security, fraud prevention, and analytics

When no longer required, data will be securely deleted.

9. Protecting Your Information

We use reasonable security measures to protect your data, including:

• Encrypted data transmission
• Access controls
• Firewalls
• Secure hosting

However, no method of online transmission is 100% secure. We cannot guarantee absolute protection.

10. Children’s Privacy

Our Website is not intended for children under 16 years old. We do not knowingly collect information from minors. If you believe a child provided information, contact us immediately for removal.

11. International Transfers (GDPR Requirement)

If you are located outside the United States, your information may be transferred to U.S. servers. We ensure appropriate safeguards consistent with GDPR requirements.

12. Changes to This Privacy Policy

We may update this Privacy Policy at any time. Changes will be posted on this page with the updated date.

13. Contact Us (For GDPR/CCPA Requests)

To make a request under GDPR or CCPA, or for any privacy-related questions, contact:

WAYNE Pumps
Website: waynepumps.com
Email: CS@waynewater.com
Phone: (800) 237-0987
Address: 101 Production Drive, Harrison, OH 45030